The Art of Dematurity

At the heart of this question lies the concept of ‘dematurity’, a term encapsulating the endeavours of businesses seeking to breathe new life into mature industries to rekindle their youth. David Flanagan, director of content and strategy at P2 Content Creators, examines if the media and marketing industry is at risk.

Read the full Mumbrella article HERE.

‍

‍

INSIGHTS

You may also like these insights

Connect. Sell. Grow.

At Producible, we fuse Thoughtful Creativity with Intelligent Production — so your brand shows up in more places, more meaningfully, more often.

Groundbreaking AI Study with University of Sydney

When the University of Sydney invited Producible to participate in a semester long study - we jumped at the opportunity!

Marketing Podcast Series: Produce Once. Publish Many.

In a fast-paced digital world, brands must create more with less. At Producible, we turn one smart production into multi-channel assets, maximising impact while optimising budgets.

Unlock the Value of your Video Vault

A smart way to keep a constant pipeline of quality content is to revitalise existing assets. Existing content can be recycled and ready to be reused in new impactful ways.

view All INSIGHTS