EvenPay Explainer Campaign

Producible consistently delivers high-quality, impactful content by combining thoughtful creativity with rigorous production discipline. Our innovative techniques and strategic execution ensure that every project, like the ActewAGL EvenPay explainer, meets and exceeds client goals efficiently and effectively.

Client
ActewAGL
type
Live Action
credits

Director: Allan Coy

Director of Strategy & Creative: David Flanagan

Managing Director & Partner: Marc Collister

Art Director & Partner: Josh McEvoy

Senior Editor: Kristian Mather

Editor: Grant Walls

Graphics: Oliver York

Agency Partner: Cure Collective

producible

Situation:

ActewAGL wanted more customers to adopt EvenPay—a fixed-payment option that turns energy bills into manageable monthly subs. But:

  • Most customers didn’t understand it
  • It sounded complex, even suspicious
  • Adoption lagged behind its true value

They needed to connect better—with clarity, confidence, and warmth.

Solution:

Producible applied thoughtful creativity and intelligent production to shift perception. We enlisted local comedian Chris Ryan to front an explainer campaign that made EvenPay simple, human and surprisingly funny.

We delivered:

  • A 2-minute explainer video packed with wit, clarity and charm
  • A suite of stills repurposed from the video for multi-channel rollout
  • A smart, single-location shoot to maximise creative output and value

Why it worked:

  • Chris Ryan disarmed complexity with down-to-earth humour
  • The content made financial utility feel emotionally useful
  • Assets were designed to stretch across web, email, social and more

Impact:

  • Featured prominently on ActewAGL’s website
  • Rolled out across owned and paid channels
  • Increased understanding and uptake of EvenPay
  • Strengthened retention by reframing energy as effortless

The Producible Effect:

“We helped ActewAGL connect better—by turning a dry payment plan into a disarmingly good idea. With thoughtful creativity and intelligent production, we made complexity feel like common sense.” David Flanagan, Director of Strategy & Creative.

Connect more. Sell more. Grow more.

Producible helps businesses grow by connecting more with their customers.
With high quality, high volume productions.