‍Director: Allan Coy

Director of Strategy & Creative: David Flanagan

Managing Director & Partner: Marc Collister

Art Director & Partner: Josh McEvoy

Senior Editor: Kristian Mather

Editor: Grant Walls

Graphics: Oliver York

‍Agency Partner: Cure Collective

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Situation:

ActewAGL wanted more customers to adopt EvenPay—a fixed-payment option that turns energy bills into manageable monthly subs. But:

• Most customers didn’t understand it
  
• It sounded complex, even suspicious
  
• Adoption lagged behind its true value
  

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They needed to connect better—with clarity, confidence, and warmth.

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Solution:

Producible applied thoughtful creativity and intelligent production to shift perception. We enlisted local comedian Chris Ryan to front an explainer campaign that made EvenPay simple, human and surprisingly funny.

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We delivered:

• A 2-minute explainer video packed with wit, clarity and charm
  
• A suite of stills repurposed from the video for multi-channel rollout
  
• A smart, single-location shoot to maximise creative output and value
  
  

Why it worked:

• Chris Ryan disarmed complexity with down-to-earth humour
  
• The content made financial utility feel emotionally useful
  
• Assets were designed to stretch across web, email, social and more
  
  

Impact:

• Featured prominently on ActewAGL’s website
  
• Rolled out across owned and paid channels
  
• Increased understanding and uptake of EvenPay
  
• Strengthened retention by reframing energy as effortless
  
  

The Producible Effect:

“We helped ActewAGL connect better—by turning a dry payment plan into a disarmingly good idea. With thoughtful creativity and intelligent production, we made complexity feel like common sense.” David Flanagan, Director of Strategy & Creative.

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