Producible consistently delivers high-quality, impactful content by combining thoughtful creativity with rigorous production discipline. Our innovative techniques and strategic execution ensure that every project, like the ActewAGL EvenPay explainer, meets and exceeds client goals efficiently and effectively.
Director: Allan Coy
Director of Strategy & Creative: David Flanagan
Managing Director & Partner: Marc Collister
Art Director & Partner: Josh McEvoy
Senior Editor: Kristian Mather
Editor: Grant Walls
Graphics: Oliver York
Agency Partner: Cure Collective
Situation:
ActewAGL wanted more customers to adopt EvenPay—a fixed-payment option that turns energy bills into manageable monthly subs. But:
- Most customers didn’t understand it
- It sounded complex, even suspicious
- Adoption lagged behind its true value
They needed to connect better—with clarity, confidence, and warmth.
Solution:
Producible applied thoughtful creativity and intelligent production to shift perception. We enlisted local comedian Chris Ryan to front an explainer campaign that made EvenPay simple, human and surprisingly funny.
We delivered:
- A 2-minute explainer video packed with wit, clarity and charm
- A suite of stills repurposed from the video for multi-channel rollout
- A smart, single-location shoot to maximise creative output and value
Why it worked:
- Chris Ryan disarmed complexity with down-to-earth humour
- The content made financial utility feel emotionally useful
- Assets were designed to stretch across web, email, social and more
Impact:
- Featured prominently on ActewAGL’s website
- Rolled out across owned and paid channels
- Increased understanding and uptake of EvenPay
- Strengthened retention by reframing energy as effortless
The Producible Effect:
“We helped ActewAGL connect better—by turning a dry payment plan into a disarmingly good idea. With thoughtful creativity and intelligent production, we made complexity feel like common sense.” David Flanagan, Director of Strategy & Creative.
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