Breville - Stacks Of Snacks

With the launch of the innovative Breville Pie Maker, there were a myriad of benefits to communicate, showcasing why this new product was a must-have for every kitchen.

Client
Breville
type
Live Action & Motion Graphics
credits

Head of Marketing ANZ: Candi Hart, Breville

Digital Marketing Specialist: Taposhi Sarwat​​​​, Breville

Director of Strategy & Creative: David Flanagan

Managing Director and Partner: Marc Collister

Senior Producer: Allan Coy

Senior Motion Graphic Designers: Josh McEvoy, Jon Nightingale

Senior Editor: Kristian Mather

Editor: Grant Walls

Managing Director: Marc Collister

producible

Situation: Breville needed an appetite-appealing campaign to showcase the innovative convenience of their new Pie Maker product across numerous pie recipes.

Solution: A strategic core concept of "HEAT EAT REPEAT" anchored the calendar of ownable content:

  • Signature product video as recipe guide for sweet/savoury pies
  • Food imagery and recipe signposts driving appetite appeal
  • One maximised shoot day produced 6 pie variations
  • Experienced producers delivering quality control

The Producible approach enabled Breville to comprehensively feature the Pie Maker's versatility within a set budget.

Impact:

  • Visually stunning campaign starring 6 mouthwatering pie recipes
  • Highlighted the Pie Maker's convenience for culinary creativity
  • Connected with audience's cravings and shopping motivations
  • Built desire and provided many reasons to purchase

Summary: Producible made the new Breville Pie-maker look amazing while stretching the budget - the quality results position the Pie Maker as a must-have kitchen marvel.