With the launch of the innovative Breville Pie Maker, there were a myriad of benefits to communicate, showcasing why this new product was a must-have for every kitchen.
Head of Marketing ANZ: Candi Hart, Breville
Digital Marketing Specialist: Taposhi Sarwat, Breville
Director of Strategy & Creative: David Flanagan
Managing Director and Partner: Marc Collister
Senior Producer: Allan Coy
Senior Motion Graphic Designers: Josh McEvoy, Jon Nightingale
Senior Editor: Kristian Mather
Editor: Grant Walls
Managing Director: Marc Collister
Turning Everyday Cravings into Kitchen Must-Haves
Situation:
Breville was launching its new Pie Maker—a clever countertop device designed to turn everyday ingredients into sweet and savoury magic.
The challenge:
- Spark appetite and action with a campaign that looked good enough to eat
- Showcase versatility across multiple recipes
- Maximise production within a set budget and timeline
They needed to connect better—with food lovers, home cooks, and hungry browsers.
Solution:
Producible cooked up a strategic creative concept—HEAT. EAT. REPEAT.—and turned it into a scalable content engine.
We delivered:
- A signature product video featuring six crave-inducing pie variations
- Recipe signposts and food imagery optimised for digital, social and in-store
- A one-day shoot plan that captured everything in-camera, beautifully
- A lean production team focused on quality control and visual excellence
Why it worked:
- Anchored around a simple, ownable creative hook
- Appealed directly to cravings, convenience, and creativity
- Gave Breville a ready-to-use content calendar that spanned channels
Impact:
- A visually rich campaign that turned six pies into hundreds of moments
- Positioned the Pie Maker as a must-have kitchen hero
- Captured consumer attention, desire, and intent
- Delivered high-end results with smart, budget-conscious production
The Producible Effect:
“We helped Breville connect better—by serving up irresistible content at scale. With thoughtful creativity and intelligent production, we transformed a product launch into a pie-fuelled craving machine.” David Flanagan, Director of Strategy & Creative.
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