Josh McEvoy: Art Director, Senior Animator & Partner

Marc Collister: Managing Director & Partner

Jon Nightingale: Animator

Aaron Stannard: Animator

Kristian Mather: Senior Editor

Grant Walls: Editor

Reimagining a Travel Icon for the Next Generation

Situation:

Getaway, Australia’s longest-running travel and lifestyle show, has been on-air since 1992—captivating audiences with sun-drenched beaches, big smiles and that unmistakable opening theme.

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But Channel 9 knew it was time for a refresh:

• Modernise the broadcast design without losing its nostalgic charm
• Create production assets that future-proof the show
• Appeal to new viewers while honouring its rich legacy

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The challenge? Connect across generations—visually, emotionally and practically.

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Solution:

Producible delivered thoughtful creativity and intelligent production by developing a flexible broadcast and promo toolkit that stayed true to the brand, yet moved it forward.

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We delivered:

• Updated design assets: superbars, maps, competitions, and titles
• A reusable, easy-to-update template system for CH9’s internal team
• A suite of promo content for TV, digital and social
• A design approach that balanced heritage warmth with modern energy

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Why it worked:

• Iconic visuals got a respectful lift—not a radical overhaul
• The toolkit enabled self-sufficiency and long-term cost savings
• Viewers old and new recognised Getaway, but saw it through fresh eyes
  
  

Impact:

• New opening credits reimagined with style and substance
• Cross-platform promo assets extended the show's reach
• Visual consistency across all touchpoints boosted brand presence
• A future-ready identity that lets Getaway stay timeless and timely
  
  

The Producible Effect:

“We helped Channel 9 connect better—by modernising an icon without losing its soul. The result? A refreshed Getaway that feels as welcoming in 2025 as it did in 1992.” David Flanagan, Director of Strategy & Creative.