Marketing Director: Sue Brenchley, Fetch TV

Senior Marketing Manager: Rachel Cecil, Fetch TV

Creative Partners: Today The Brave, Collider

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Managing Director: Marc Collister


Senior Motion Graphics Designers: Josh McEvoy, Jon Nightingale


Director of Strategy & Creative: David Flanagan

Launching a Revolutionary UI with Clarity, Scale and Precision

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Situation:

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Fetch TV was ready to unveil its all-new User Interface—a major innovation designed to make viewing smarter, faster and more intuitive.

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The challenge:

• Communicate complex functionality simply and clearly
• Create buzz and encourage adoption across diverse audiences
• Deliver a complete content suite—without stretching the budget

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Fetch needed to connect better—with new users, existing subscribers, and retail partners alike.

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Solution:

Producible crafted a 4-quadrant campaign strategy, rooted in creative producibility—ensuring every asset was aligned, efficient, and ready to scale.

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We delivered:

• Signature TV commercials to generate hype and curiosity
• Long-form explainers to walk users through the UI experience
• Retail-focused content designed for in-store display and demo
• 3D motion graphics and animated signposts built as templates for broad deployment

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Why it worked:

• One campaign architecture, many executions—each built with intent
• Design and production efficiencies meant more output, same spend
• Assets were created to flex across TV, digital, social and retail

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Impact:

• Visually rich launch content brought the new UI to life across screens
• Enabled Fetch and agency partners to deliver more, for less
• Boosted user understanding and accelerated adoption
• Positioned Fetch as a forward-thinking leader in smart home entertainment

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The Producible Effect:

“We helped Fetch connect better—by turning a complex tech story into a simple, stylish launch. With thoughtful creativity and intelligent production, we delivered clarity, scale and buzz—on budget, without compromise.” David Flanagan, Director of Strategy & Content.