When Semper, the mortgage investment experts, unveiled their innovative financial platform tailored for sophisticated investors, they recognised the need for a comprehensive video campaign to showcase its core benefits.
Andrew Way: MD, Semper
Kieren Gill: Sales Director, Semper
Josh McEvoy: Art Director, Senior Animator & Partner
Marc Collister: Managing Director & Partner
David Flanagan: Director of Strategy & Creative
Jon Nightingale: Animator
Aaron Stannard: Animator
Kristian Mather: Senior Editor
Grant Walls: Editor
Producible, in collaboration with Semper, distilled the essence of the investment platform into a series of clear and concise explainer videos. Each video was thoughtfully crafted to encourage investors to initiate discussions about the potential benefits of diversified mortgage investment.
Situation: Semper sought engaging video content to explain the innovative features/benefits of their new mortgage investment platform for sophisticated investors.
Solution: With a strategically planned creative approach, Producible generated:
- Suite of clear, concise explainer videos as education tools
- Consistent visuals and common chapters integrated across all videos
- Signposts cut down from main videos enabled owned media promotion
- Quality production maximised assets and maintained brand cohesion
Impact:
- Animated video series encouraged investors to explore Semper's model
- Achieved comprehensive product/service awareness within budget
- Well-crafted visual storytelling highlighted investment advantages
- Flexible, reusable asset library for multimedia distribution
Summary: Semper's partnership with Producible resulted in an impressive, insightful video suite that really opened eyes to the financial platform's potential.
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