Semper - Investment Model

When Semper, the mortgage investment experts, unveiled their innovative financial platform tailored for sophisticated investors, they recognised the need for a comprehensive video campaign to showcase its core benefits.

Client
Semper
type
Animation
credits

Andrew Way: MD, Semper

Kieren Gill: Sales Director, Semper

Josh McEvoy: Art Director, Senior Animator & Partner

Marc Collister: Managing Director & Partner

David Flanagan: Director of Strategy & Creative

Jon Nightingale: Animator

Aaron Stannard: Animator

Kristian Mather: Senior Editor

Grant Walls: Editor

producible

Explaining Complex Finance with Clarity, Confidence and Craft

Situation:

Semper launched an innovative mortgage investment platform aimed at sophisticated investors—but needed to explain the value clearly, without overwhelming.

The brief:

  • Make complex financial features understandable and engaging
  • Empower investors to ask the right questions
  • Deliver high-quality content within a tightly managed budget

Solution:

Producible developed a strategic creative framework to simplify the story and scale the impact.

We delivered:

  • A suite of concise, animated explainer videos as educational tools
  • Consistent visual identity and shared chapter structure across all content
  • Short-form signposts clipped from the longform for owned media use
  • Smart production planning to maximise quality and reusability

Why it worked:

  • Translated complexity into clear, compelling visual language
  • Unified look and tone built credibility and brand trust
  • Asset structure enabled easy repurposing across formats and channels

Impact:

  • Boosted investor understanding and interest in Semper’s offer
  • Strengthened brand positioning as transparent and forward-thinking
  • Created a flexible, scalable library of content assets
  • Delivered high production value without overspend

The Producible Effect:

“We helped Semper connect better—by making the sophisticated simple. With thoughtful creativity and intelligent production, we turned complexity into clarity, and insight into investor action.” David Flanagan, Director of Strategy & Creative.

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With high quality, high volume productions.