General Manager, Brand, Marketing & Customer Channels: Tony Muckle

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Director: Harrison Woodhead

Director of Strategy & Creative: David Flanagan

Managing Director & Partner: Marc Collister

Art Director & Partner: Josh McEvoy

Senior Motion Graphic Designers: Jon Nightingale, Shanu Shukla

Senior Editor: Kristian Mather

Editor: Grant Walls

Marketing Agency: Cure Collective

Owning the Energy Conversation in Canberra

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Situation:

ActewAGL wanted more than visibility—they wanted authority.
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The brief:

• Cement their position as the go-to energy provider in the Canberra/ACT region
• Drive awareness of their innovative services and payment options
• Deliver a campaign that combined impact, efficiency and local relevance

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They needed to connect better—with a whole region.

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Solution:

Producible designed an ownable, integrated brand campaign built for recognition and reach—delivering consistency across every format, and creativity across every frame.

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We delivered:

• Signature TV ads spotlighting ActewAGL’s full suite of energy services
• Explainer content simplifying their EvenPay payment plan
• Custom motion graphics integrated with locally shot footage for authenticity
• A production plan that scaled assets efficiently and maximised value

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Why it worked:

• Hero creative met the moment with local insight and brand clarity
• Consistent design and narrative ensured strong brand attribution
• Smart production made every dollar go further—without compromising craft

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Impact:

• A highly visible, multi-platform campaign that cut through in Canberra
• Strong creative reinforced ActewAGL’s values: reliability, service, innovation
• Delivered premium execution on a regional budget
• Elevated ActewAGL’s profile as the leading energy provider in the ACT

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The Producible Effect:

“We helped ActewAGL connect better—by blending local credibility with brand-level boldness. With thoughtful creativity and intelligent production, we turned a regional campaign into a market-defining statement.” David Flanagan, Director of Strategy & Creative.