Creative Partner: Custom Creative

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Josh McEvoy: Art Director, VFX Supervisor, Senior Animator & Partner

Marc Collister: Managing Director & Partner

Jon Nightingale: Animator

Aaron Stannard: Animator

Kristian Mather: Senior Editor

Grant Walls: Editor

Driving Brand Innovation with Endless Adaptability

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Situation:

MyPlates needed a high-impact video campaign to match their bold, customisable product—and their innovative brand voice.

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The challenge?

• Create a dynamic asset suite with longevity and versatility
• Reflect their creativity and technical edge
• Maximise production value without inflating spend

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Solution:

Producible responded with thoughtful creativity powered by intelligent production. Our creative producibility process blended live-action with cutting-edge tech to build a scalable content library.

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We delivered:

• A hybrid shoot combining motion tracking, 3D rendering, and live video
• Post-editable visuals designed to be updated, tweaked, and reused endlessly
• A high-volume, high-quality video library tailored for every touchpoint

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Why it worked:

• Modular approach = infinite flexibility
• Visual polish and storytelling precision = brand consistency
• Smart use of time and budget = max content, no waste

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Impact:

• Stunning, future-proof assets reflecting MyPlates’ personality and innovation
• Integrated content suite rolled out across TV, digital, social and owned
• Enabled internal teams to adapt and evolve content with ease
• A creative and technical showcase of what produced better really looks like

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The Producible Effect:

“We helped MyPlates connect better—by turning one shoot into unlimited stories. With thoughtful creativity and intelligent production, we made custom content as dynamic as the product itself.” David Flanagan, Director of Strategy & Content.

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