MyPlates - Vanity

A resounding success for the exceptional team at MyPlates! Our collaboration with Custom Creative has once again proven to be a winning combination, bringing innovative ideas to fruition every step of the way.

Client
MyPlates
type
Live Action and Animation
credits

Creative Partner: Custom Creative

Josh McEvoy: Art Director, VFX Supervisor, Senior Animator & Partner

Marc Collister: Managing Director & Partner

Jon Nightingale: Animator

Aaron Stannard: Animator

Kristian Mather: Senior Editor

Grant Walls: Editor

producible

Driving Brand Innovation with Endless Adaptability

Situation:

MyPlates needed a high-impact video campaign to match their bold, customisable product—and their innovative brand voice.

The challenge?

  • Create a dynamic asset suite with longevity and versatility
  • Reflect their creativity and technical edge
  • Maximise production value without inflating spend

Solution:

Producible responded with thoughtful creativity powered by intelligent production. Our creative producibility process blended live-action with cutting-edge tech to build a scalable content library.

We delivered:

  • A hybrid shoot combining motion tracking, 3D rendering, and live video
  • Post-editable visuals designed to be updated, tweaked, and reused endlessly
  • A high-volume, high-quality video library tailored for every touchpoint

Why it worked:

  • Modular approach = infinite flexibility
  • Visual polish and storytelling precision = brand consistency
  • Smart use of time and budget = max content, no waste

Impact:

  • Stunning, future-proof assets reflecting MyPlates’ personality and innovation
  • Integrated content suite rolled out across TV, digital, social and owned
  • Enabled internal teams to adapt and evolve content with ease
  • A creative and technical showcase of what produced better really looks like

The Producible Effect:

“We helped MyPlates connect better—by turning one shoot into unlimited stories. With thoughtful creativity and intelligent production, we made custom content as dynamic as the product itself.” David Flanagan, Director of Strategy & Content.

Connect more. Sell more. Grow more.

Producible helps businesses grow by connecting more with their customers.
With high quality, high volume productions.