Amanda Leaney: Marketing Director, Subaru Australia

NBC Universal & The Secret Life of Pets 2

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David Flanagan: Director of Strategy & Creative

Josh McEvoy: Art Director, Senior Animator & Partner

Marc Collister: Managing Director & Partner

Jon Nightingale: Animator

Aaron Stannard: Animator

Kristian Mather: Senior Editor

Grant Walls: Editor

Creating KAISAN and WONDERMENT.
With Pets, Precision and Play

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Situation:

Subaru needed to stand out during the crowded End-of-Financial-Year sales rush.
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The brief:

• Be bold, but stay brand-aligned
• Cut through clutter with something memorable
• Drive awareness and affection
  
  

The challenge? Connect with hearts and minds—without sounding like just another EOFY shout.

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Solution:

Producible partnered with Subaru to deliver an integrated campaign that blended live action, animation, and storytelling charm.

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We delivered:

• A Signature TVC seamlessly merging Secret Life of Pets 2 characters into a Subaru showroom
• A full content suite: digital signposts, service explainers, sticky moments
• A campaign that sparked curiosity, emotion and recall—wrapped in production efficiency
  
  

Why it worked:

• Leveraged a beloved film to humanise the brand
• Balanced creativity with strategic brand alignment
• Used smart production planning to scale assets across platforms and audiences
  
  

Impact:

• Cut through the EOFY noise with high engagement and memorability
• Expanded Subaru’s emotional resonance with a new audience
• Delivered cohesive content across TV, digital and owned channels
• Reinforced Subaru’s unique brand pillars of KAISAN (constant improvement) and WONDERMENT
  
  

The Producible Effect:

“We helped Subaru connect better—by transforming a standard sales push into a storytelling moment. With thoughtful creativity and intelligent production, we made car shopping feel like a trip to the movies.” David Flanagan, Director of Strategy & Creative.

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